From the community. For the community.

Talyah is your parent's iCaria advocate. She lives ten minutes away.

The same person, every visit. Someone your parent knows by name.

An advocate is a certified local person who arranges your parent's helpers and drivers, follows up after visits, and keeps your family informed.

  • Background-checked providers
  • Serving families in the GTA (Greater Toronto Area)
  • 4 languages. One platform.
  • No insurance contracts. No surprise charges.
A daughter calling her mother from afar, while a trusted helper visits

You are not nearby. You call every day but you still do not really know how she is doing. You have tried to organize help but the people who showed up were strangers, and she was uncomfortable. You are coordinating from another time zone. The people on the ground are strangers. They do not have to be.

Why we built this

A Canadian company. Paying it forward.

iCaria is proudly Canadian. Our intent is for proceeds, beyond what it takes to run the platform, to fund non-profit programs supporting children and older adults in the Middle East.

The person who knows your whole situation, not just today's booking

Most care platforms match you with whoever is available. iCaria matches you with a Family Advocate first, a certified local person who learns your parent's full picture: their routines, their preferences, who they trust, what they find hard. Every helper and driver who comes to their door is someone your advocate has vetted personally.

The same helper. The same driver. Every time.

Your parent does not meet a stranger every week. Once your family approves a helper or driver, that person becomes your go-to. iCaria's scheduling keeps them on your regular bookings so your parent builds a real relationship, not a series of first impressions.

iCaria Certified

iCaria Certified means your parent is in trusted hands.

Before anyone is matched with your family, we verify their identity, their references, their agreement with us, and their training.

iCaria certified advocates connecting families and elders

Identity verified

Government photo ID, a live selfie, and proof of address, checked by our team before approval.

Two references checked

We speak directly with two people who know them, not a form, before we say yes.

Signed agreement

A written commitment to our code of conduct, safeguarding, and privacy, renewed every year.

Real training

Certified courses on dignity, safety, and care for older adults, refreshed every year.

Nothing hidden

Every module we teach, open to everyone

The person who walks into your mother's home was trained on this exact curriculum, and you can read every word of it before you book anything. We made it public because the people you love are not somewhere to cut corners. And because a neighbour who never books a thing still deserves to know how to keep someone safe at home.

Reviewed by a named person. Written by the team that trains every provider.

What families say

People like you, figuring out the same thing.

Families staying connected with their loved ones through iCaria

I was calling my father every night feeling helpless. Within two weeks of using iCaria, I knew who was with him, when, and how it went. That changed everything.

Nadia R., daughter, Toronto

I live in Montreal and my mother is in Toronto. I used to feel guilty every day. Now I feel like I am actually doing something that works.

Karim B., son, Montreal

Composite stories, drawn from conversations with families like yours. Real family voices coming after launch.

The same person, every time.

Your parent builds a real relationship, not a series of first impressions. The same helper, the same driver, visit after visit.

Someone who understands your family's background.

A helper who speaks the language at home, not just at work. Knows the food, the calendar, the way your family does things.

One account for both parents.

Separate profiles, one calendar, one place to check. When both parents need care, you see everything together.

How you want to do this

With a Family Advocate, or on your own. The same trusted network either way.

Every helper and driver on iCaria is iCaria Certified. Background-checked, trained, accountable. That part does not change. What you choose is whether you want a named human partner helping you navigate, or whether you prefer to coordinate on your own.

With a Family Advocate

A real person from your parent's community. Speaks your language. Knows your parent's name. Your first call when a question comes up.

Included when you join iCaria Basic.

A deeper partnership is coming. iCaria Pro opens by invitation.

On your own

You book iCaria Certified helpers and drivers directly. You message the person coming to your parent's door. You run your own schedule.

Free to use. Basic membership lowers service fees.

No wrong answer. iCaria fits the family you already are.

How it works

Care that is easier to arrange than you think.

Most families are set up within a week.

Tell us what you need

Describe your parent's situation and the kind of help they need. It takes about five minutes.

Meet your providers

We show you verified local providers who fit. You choose who meets your parent.

Care starts

The first visit is booked. You get updates. Your parent stays home.

Two parents, one account

If you are coordinating care for both parents, or a parent and an in-law, iCaria handles them together. One family account, separate profiles, separate schedules. You see everything in one place instead of juggling two different sets of bookings.

Built for your community

Care in the language your family speaks.

iCaria works in Arabic, French, English, and Spanish. A helper who knows Eid is tomorrow, who can read the label on a spice jar in Arabic, who does not need things explained twice. That is what iCaria matches for.

Families communicating across Arabic, French, English, and Spanish
العربيةFrançaisEnglishEspañol

The people behind iCaria

Built by a family that lived this

Hamid Azzawe

Hamid Azzawe

Founder & Chairman of the Board

Rusul Memar

Rusul Memar

Co-Founder & President

Founding Families of Milton

Be a founder of care in your community

The first families to join iCaria Together help shape the local care network and keep an ongoing voice in where we go. For the community, by the community.

A limited founding cohort. Claim one of the few seats in Milton.

For care providers

Do you care for older adults for a living?

iCaria is looking for care professionals who take this work seriously. You set your own hours and choose the families you work with. iCaria handles the scheduling, the payments, and the communication so you can focus on what you do best.

Care is personal. So is how you find it.

Your family can feel this good about your parent's care.