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You know this feeling
Coordinating care is harder than anyone tells you.
You are doing it from a distance, and nobody hands you a guide.
A different stranger every week.
Your parent cannot remember who is coming, or whether to trust them. The disorientation builds. A familiar face, returning week after week, is not a luxury. It is the whole point.
A helper who does not understand the household.
A language barrier, dietary restrictions ignored, cultural norms misread. The family ends up explaining everything from scratch, every time, to someone who will not be back.
No one on the ground you can actually call.
You are coordinating from another city with no human point of contact. Just an app, a list of available strangers, and a feeling that no one really knows your parent.
Your family, your way
Some families want a trusted partner. Others want to handle it themselves. iCaria is built for both.
Coordinating care across languages, cities, and countries is lonely work. Families have always leaned on cousins, neighbors, retired aunties, the imam at the mosque, the pharmacist who still remembers your mother. A Family Advocate is a credentialed, culturally fluent version of that familiar relationship. For families who prefer to run things themselves, the same trusted network is there without the human partnership layer.
With a Family Advocate
A real person from your parent's community. Speaks the language spoken at the kitchen table. Knows your parent's name, your worries, your rhythm. First call when something goes sideways, or when you just need a human voice.
Included when you join iCaria Basic.
Response within one to two business days.
Advocates are not doctors or lawyers. They know when to refer.
A dedicated, proactive version of this partnership is coming. iCaria Pro opens by invitation. Join the waitlist.
On your own
Every helper and driver is vetted: identity checked, references called, conduct agreement signed. Certified providers have finished their training too, and their badge is on their profile. You book. You message. You track. You pay. The coordination is yours.
Free at non-member rates. Basic membership lowers service fees.
You can add a Family Advocate any time. Many families do.
What iCaria does for you
The details that make distance feel smaller.
Your iCaria advocate
A named, local, persistent point of contact. Someone who already knows your parent before anyone else comes through the door.
Your regular team
Approved helpers and drivers kept on your regular bookings. Your parent sees the same faces, visit after visit.
Cultural and language fit
Filter for language, cultural background, and familiarity. A helper who understands your household without needing everything explained.
One view for both parents
Separate profiles for each parent, one family account, one calendar. All their care, side by side.
Transparent billing
See every charge by loved one, date, provider, and service. No surprise fees. No calls asking why.
Cancel any time
No contracts, no cancellation fees, no phone calls asking why. Your care arrangement is yours to change.
Coordinating from far away
You are in another time zone. You cannot drop everything and fly. Your iCaria advocate is in your parent's time zone, on the ground, noticing when something changes and acting before you even know to ask. You get a notification. Your parent gets a conversation.
See how families coordinate from anywhere
The iCaria standard
The face at your parent's door has been checked by us.
Identity verified, two references called, a signed code of conduct renewed every year. Our team does that work before anyone can take a single request, so you are never asked to chase paperwork or judge a stranger's documents. Providers who finish our training as well carry the iCaria Certified badge on their profile. We encourage you to favour it, and the choice stays yours.
How it works for families
Tell us about your mother
Add her name, her preferred language, and the one thing she needs most right now. Takes 5 minutes.
Choose providers you trust
Browse providers in your area. Read their profiles, see their ratings, and add the ones you trust to your list. Your mother only ever sees faces you have approved.
Stay close from anywhere
Book a visit, get a notification when it starts, and see a summary when it ends. You can be 2,000 km away and still feel close.
I was in Toronto. My mother was in Hamilton. Before iCaria, I did not really know who was helping her. Now I do.
A composite story, drawn from conversations with families like yours. Real family voices coming after launch.
Set up your first care network in 10 minutes.
Your family can feel this good about your parent's care.
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