Rusul Memar

iCaria Family Advocate

Rusul Memar

Co-Founder & President, iCaria Together

  • Milton
  • Mississauga
  • Oakville
  • Arabic
  • English
What an advocate does

  • 2 languages

    Arabic ยท English

About

Written in English

Rusul is iCaria's co-founder and president. She is an enterprise customer success leader, with over a decade at Microsoft and senior roles at McAfee and CyberArk, and she brings that same care for the people she serves to families across the Greater Toronto Area. In her words: "In our culture, caring for your parents is not a duty. It is who you are. iCaria exists so that distance does not have to mean disconnection."

How a Family Advocate helps

  • Plans care with you

    Works out what your loved one needs, and what fits your household and your budget.

  • Finds the right people

    Brings in vetted helpers, drivers and local services that suit your loved one.

  • Stays with you

    Checks in, steps in when plans change, and keeps everyone in the household informed.

Arranging care for someone you love?

iCaria brings vetted helpers, Family Advocates and local businesses together in one household account.

Join iCaria

How iCaria works

  • One household account for everyone arranging care.
  • Vetted helpers and drivers, booked through iCaria.
  • A Family Advocate who knows your community.

Page updated November 3, 2026